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The Serious Talk is a thought-provoking keynote designed for professionals who want to understand where sponsorship is heading, and what it really takes to stay relevant in a rapidly changing landscape.

In this session, Filip cuts through the noise and dives into the realities shaping today’s partnerships: shifting audience behaviours, the rising demand for authenticity, the value gap between rights and assets, and the strategic blind spots that hold organisations back.

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With insights drawn from two decades in the field, international jury work, and hands-on experience with brands, rights holders, and agencies, this keynote offers a clear and unfiltered view on::

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• Why sponsorship still matters and why many organisations misuse it

• What great partnerships actually look like today

• How cultural relevance drives impact more than visibility

• The strategic mistakes leaders keep repeating

• The opportunities most teams aren’t seeing (yet)

• What the next era of sponsorship will reward

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Fast-paced, honest, and packed with real-world examples, The Serious Talk leaves audiences with a sharper perspective, renewed ambition, and a deeper understanding of how to build partnerships that truly deliver.

Ideal for: conferences, leadership meetings, sales kick-offs, industry events, and organisations ready to rethink their approach to sponsorship.

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Fee: in funtion of event.