For professionals ready to deepen their skills

​

Objective 

Help teams and individuals that already “speak sponsorship” unlock the next level, deeper strategy, sharper execution, and the skills to play the game like real pros for both brands and rightsholders

​

What participants learn:​

• How to build a sponsorship strategy with measurable objectives

• Evaluating and pricing rights like a pro

• Creating value vs. buying value

• Co-creating with partners for maximum impact

• Cultural relevance and audience insight

• Integrated activation planning

• Measuring ROI and overall impact

• Managing risks and spotting opportunities

• Analyzing real-world cases (local & international)

​​

Format:

• Full-day training or multi-session program

• Hands-on exercises, scenario work, and real-world cases

• Interactive, practical, and engaging

• Class can be adapted to specifics brand, agency or rightholders perspective. 

• €200 excl. per participant per day + Lunch incluced​

​

Outcome:​
Teams or individueals gain tools, frameworks, and a strategic mindset to manage or sell sponsorships at a higher level.