Sponsorship Essentials

A clear introduction to modern sponsorship.

Objective:

Give your team (or solo heroes) a rock-solid kickstart in sponsorship thinking — the mindset, the language, and the smart habits that make partnerships actually work.

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What participants learn:

• What sponsorship really is (and definitely isn’t)

• Rights vs. assets vs. value — finally demystified

• How brands decide what’s worth their money

• Spotting fit, ROI, and real relevance

• Activation basics that spark ideas

• Classic mistakes to avoid like a pro

• …plus plenty of eye-opening extras

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Format:

• Half-day or full-day workshop

• Fast-paced, interactive, and hands-on

• Accessible for every level — sponsor or sponsee

• Designed to energize, not overwhelm

• €200 excl. per participant per day + Lunch incluced

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Outcome:
Everyone walks out with a crystal-clear understanding of how sponsorship works — and the confidence to approach partnerships smarter, sharper, and with way more impact.ach it with more confidence.